Nguyen is now a senior scientist working on strawberry breeding for Driscoll’s, the California-based fourth-generation family business that controls roughly a third of the six-billion-dollar U.S. berry market. Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers. It’s nice to know that the berries we buy at Publix have a Florida connection.

A fascinating article by Dana Goodyear “How Driscolls Reinvented the Strawberry; "The berry behemoth turned produce into a beauty contest, and won,” appeared in the August 21,2007 issue of the New Yorker.


Sledd's U-Pick Strawberries

Burkholm Road (east side of US 1, follow all the way to the end of Burkholm) Mims, FL 32754

Phone: (321) 268-8978

Starting in February and running through April, Sledd's U-Pick Strawberries just north of Mims opens their strawberry fields to the public for picking. They also have fresh squeezed orange juice, cabbage, tomatoes, kale, spinach, and onions, which can also be handpicked by the public year-round. In May they have blackberry picking and a pumpkin patch opens in October and November. Open: Wednesday's and Saturday's, from 9 a.m. to 4 p.m.

Directions: From State Road 46 in Mims, turn North onto US Highway 1- Take US Highway 1 North approximately 4 miles to Burkholm Road- Turn east (right) onto Burkholm Road and follow to stop sign, which is Dixie Way- Go across Dixie Way and the strawberry field is straight ahead at the end of Burkholm Road- There will be a sign in the median of US Highway 1 pointing you in the right direction to the strawberry field

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